How to promote Salon Wholesale Products?
Avoid Misunderstandings in promoting salon wholesale products
There are many problems, first, look at the Salon Wholesale Products.
- Do activities passively. I don’t know how to do the activity, and I don’t have much successful experience. I don’t know how to do it. I just see other people doing it, so I do it. I’m not familiar with the organization, policies, techniques, etc. It is difficult to succeed.
- Do negative activities. I don’t think there is any effect, and there is no hope for more promotion. Manufacturers or upstream agents have to do activities for them, or they will do it, or if they do activities, they will reach out to manufacturers and upstream agents, or even directly promote sales activities Throw it directly to manufacturers and agents, and become a spectator. If the activity is done well, everyone will be happy. If it is not done well, it will spread grievances on the manufacturers and brands. In fact, the success of terminal activities requires the joint efforts of stores, agents and manufacturers to succeed. All parties must reflect their own advantages and actively participate in the activities. The following example illustrates the work undertaken by the three parties.
The terminal store is responsible for:
- Before the event, prepare a set of arches, a set of speakers, a banner, and 300 balloons.
- After determining the date of the event, coordinate with the local urban management and cultural departments five days in advance to ensure that the event can proceed smoothly without interference.
- Prepare 100-200 small gifts and small samples.
- In order to motivate sales staff, formulate incentive schemes for all those involved in sales, and reward them according to their sales performance.
- Count the inventory in advance, and supplement the products with less than 5 sales so as not to affect sales.
- For unsalable products or temporary products, list them, make them special or auction items, and withdraw funds to avoid losses.
The distributor bears:
The food and lodging of the manufacturer’s sales promotion staff, the travel expenses from the agent to the terminal store, and the staff of the agent and the factory staff share the same meal and sleep together, which can also avoid the separation and facilitate cooperation in the event.
The manufacturer bears:
Travel expenses to provincial agents, review and formulation of promotional activities, clothing, accessories, and promotional materials as appropriate.
Manufacturers and agents should send personnel to the store to prepare for activities before promotion:
- First check the products and trial installations, inventory categories such as products and trial installations, and increase orders for products that are less than the safety stock. To complete the trial package.
- Check and assist the store's promotion policies and plans. Of course, if the manufacturer has developed a mature plan, it is good. If not, you need to negotiate with the terminal retail store to jointly formulate and analyze the feasibility and operability of the plan. Just imagine How can a plan without any freshness and attractiveness arouse the interest of customers? If customers do not become interested in buying, the activity will naturally be difficult to succeed. Then prepare the corresponding materials according to the policy.
- The image of the product counter and the placement of products and materials must be vividly arranged.
- Focus on the notification of members, and notify high-end customers in the store in the form of group SMS.
- Then design the corresponding promotional colour pages for printing and publicity. For the areas where the target customers are concentrated, it is necessary to cooperate with the personnel of the terminal stores to publicize and distribute.
Method of formulating promotion plan
There are many kinds of cosmetic promotion programs, but the main ones can be divided into two categories: one is the gift category, that is, the customer can directly get what product or gift as many products as they buy; the second is the lottery category, that is, how much the customer buys Products can participate in the lottery, and the size and size of the prizes won depends on luck. The way of buying and giving gifts is generally not strong, but it is more realistic, because as long as the purchase amount is reached, you can get it, and the way of lottery generally has a big prize, which is more powerful and can bring a certain stimulus to consumers, but it will be obvious, and whether consumers can win prizes depends on luck.
In terms of prizes or gifts, in addition to some accessories and daily necessities that target customers like to purchase specifically, it is also a good choice to use products or vouchers as prizes and gifts, because they contain profits, so the cost is relatively low. Vouchers can also promote customers' secondary consumption, which is the most cost-effective one.
New and old customers are welcome to place orders and can be processed according to customer needs!!, essential oils, medicinal oils, cosmetics.
For more: https://www.biocospk.com/salon-wholesale-products/
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